Top 5 Navigation and Maps Apps in Italy Q3 2022: Unified Platform Analysis

The third quarter of 2022 saw significant activity in the navigation and maps app category on a unified platform in Italy, with data sourced from Sensor Tower. Here, we analyze the performance of the top 5 apps: Google Maps, Waze Navigation & Live Traffic, Google Earth, Radarbot: Speed Cameras | GPS, and TomTom GO Navigation.

Google Maps experienced a gradual decline in weekly downloads from 72.6K at the beginning of the quarter to approximately 46K by the end. The app maintained a strong user base with weekly active users fluctuating around the 8.5M mark, peaking at 8.7M in early August before descending to 8.1M by the end of September.

Waze Navigation & Live Traffic saw an initial rise in weekly downloads, peaking at 52K in mid-August. However, downloads dropped to around 35K by the end of the quarter. The app's weekly active users also showed a similar trend, starting at 1.2M, peaking at 1.4M in late July, and then tapering off to 1.1M by the end of September.

Google Earth maintained a steady download rate, with numbers hovering around 25K to 28K for most of the quarter, before dipping to approximately 22K by the end. Active users showed a consistent trend, ranging from 279K to 298K, with a slight decrease towards the end of the quarter, settling at 241K.

Radarbot: Speed Cameras | GPS demonstrated notable fluctuations in both downloads and active users. Downloads saw a significant spike to 27.8K in mid-July, followed by a gradual decline to about 8.4K by the end of September. Active users mirrored this trend, peaking at 64.6K in mid-July and decreasing to around 44K by the end of the quarter. The app's weekly revenue showed a steady performance, averaging around $1.5K to $2K throughout the quarter.

TomTom GO Navigation experienced an initial increase in weekly downloads, reaching nearly 20K in early August, before declining to 6.9K by the end of September. Active users followed a similar pattern, peaking at 41K in early August and then dropping to around 30K. The app's weekly revenue was relatively stable, averaging between $8K and $11K, with a slight decrease towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.